The portfolios are displayed horizontally as follows:
- Stock symbol
- Equity name
- the Desired Entry Range (at market which translates into 'market order', i.e., immediately buying on the date picked at the 'market' price
- Date Picked (the day the recommendation was made)
- the Price Picked (the price at which the stock was purchased)
- the Current Price (self-explanatory)
- Profit/Loss (the difference between the Price Picked and the Current Price)
- Target (the upside target in the case of a long recommendation or the downside target in the case of short recommendation)
- Stop Loss (the point at which we exit the trade when we are losing money). Sometimes there is no stop. Stops are 'mental', i.e., they are points of reference and not necessary entered as trades to be executed at the prescribed stop price
- Filled - Yes or No (self-explanatory).
Trades are based on a technical analysis (charting) evaluation of the equity. Technical analysis is based on the theory that chart patterns and volume can guide entry and exit into equities as a complement to fundamental analysis. A discussion of technical analysis is available through hundreds of books and articles on the subject. In my approach, I am generally looking for Positive VRs (Volume Reversals) to purchase and Negative VRs (Volume Reversals) to exit an equity or go short.
Clients are specifically instructed in emails and on the website to buy, sell or go short a recommendation.